As we approach the new year, Tony has some thoughts on upcoming and rising trends in business. Today, on the “Rise of the Solopreneur,” a trend that’s continuing in business, getting more important all the time:
A powerful new trend in business is the rise of the solopreneur — highly-skilled men and women who hire themselves out rather than continuing on in traditional, full-time employment. Solopreneurs aren’t wanting to take the large, risk-laden step of starting their own companies, but wanting to transition out of their full-time jobs, they have either the technical expertise or existing business connections to support themselves through a variety of smaller contracts. Technological innovations which ease communications and an increasing desire for flexibility has led to a much greater number of solopreneurs in the last few years, and that trend will become more pronounced in 2011, particularly as an uncertain economy makes part-time — but skilled — solopreneurs more attractive to small and large businesses alike.
If I started a company again, I would not hire the same full-time people; I’d tap into solopreneurs on a fractional basis, using solopreneurs to gain core competencies rather than hiring more all-around, full-time employees. Many CEOs feel the same way: you need the core competencies, but you don’t need the full-time employees. As the trend grows, solopreneurs will allow for greater flexibilities in business (particularly small businesses) and lead to more dynamic businesses with better products as the market of high competency diversifies in this way.
If you like what you’re reading, there’s much more: preorder Selling Sunshine today to find out how you can create a wildly successful business for yourself!