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Contact: Miko Jennings


Tony Hartl knew the 9 to 5 grind wasn’t for him. From a young age, Hartl took little more than an entrepreneurial spirit and a lot of hard work and turned it into one profitable business after another. His greatest success, founding and running the Planet Tan Franchise, saw his net worth jump from $10,000 to millions of dollars in a thirteen-year period. Written with remarkable candor, “Selling Sunshine: 75 Tools, Tips, and Tactics for Becoming a Wildly Successful Entrepreneur,” explores the peaks and valleys of running your own business through the eyes of a proven expert.

Selling Sunshine outlines the unique company philosophy at Planet Tan and gives clear examples that any business can use to improve. All book proceeds will be donated to the National Foundation for Teaching Entrepreneurship (NFTE), an organization dedicated to helping young people from low-income communities build skills and unlock their entrepreneurial creativity. Best-selling business author Jeffrey J. Fox had this to say, “Selling Sunshine reveals 75 compelling tactics to channel the energy and enthusiasm of a whole team to focus singularly on success.  A great book.”

Hartl graduated from Southern Illinois University in 1991. He worked in the fitness industry for six years before founding Planet Tan in the Dallas-Fort Worth Metroplex in 1995. The company began with three locations and a vision to “Work Hard. Have Fun. Make History.” The company grew into one of the most recognizable brands in the area and represented the premier collection of indoor mega-salons in the country.

By 2008, Planet Tan boasted 17 locations and 160 employees, and generated average per unit sales of $1 million, the highest in the country. That November, Hartl sold the company and began a yearlong journey around the globe. During that time, he re-energized for the next phase of his life and thought about how best to contribute to the greater good in the world in a sustainable way. Hartl decided to write “Selling Sunshine,” a book to equip everyone from upper management to entry-level employees with actionable items to achieve professional success.

4 Responses to “Press”

  1. Thank you, I’m glad it helped !

  2. If you are open to having a guest blog poster please reply and let me know. I will provide you with unique content for your blog, thanks.

  3. SellingSunshine says:

    If you have read Selling Sunshine and have some thoughts, feel free to share!

  4. Kandra Earp says:

    These are beautiful. It’s funny the first thing I thought was inspiring’ too! Not to be a hack, but looking at these really makes me want to run off and make a few tweaks’ Keep it comin!

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