Tony’s Reading List

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter Drucker

Business Books

“Innovation and Entrepreneurship” by Peter Drucker
“Managing for Results” by Peter Drucker
“Jack Straight from the Gut”  by Jack Welch
“Winning”by  Jack Welch
“The Myth of Excellencence:  Why Great Companies Never Try to be the Best at Everything” by Fred Crayford and Ryan Mathews
“The Servant:  A simple story about the ture essence of Leadership” James Hunter
“Small Giants: Companies That Choose to Be Great Instead of Big” by  Bo Burlingham
“The Service Profit Chain:  How Leading Companies link Profit and Growth to Loyalty, Satisfaction, and Value” by  James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger
“The Five Dysfunctions of a Team” by Patrick Lencioni
“Why We Buy:  The Science of Shopping” by Paco Underhill
“The 80/20 Principle: The Secret to Success by Achieving more with Less” by  Richard Koch

Culture Books

“Business Stripped Bare: Adventures by a Global Entrepreneur”  by Richard Branson
“Pour Your Heart Into It”  by Howard Schultz
“Corporate Religion”  by Jesper Kunde

Branding and Marketing Books

“Permission Marketing:  Turning Strangers into Friends and Friends into Customers”  by Seth Godin
“Ogilvy on Advertising”  by David Ogilvy
“Lovemarks:  The future beyond brands”  by Kevin Robert
“Emotional Branding:  The new paradigm for connecting brands to people”  by Marc Gobe’

Inspiration Books

“My Personal Best:  Life Lessons from an All-American Journey”  by John Wooden
“Think & Grow Rich”  Napoleon Hill
“See You at the Top”  Zig Ziglar
“Benjamin Franklin an American Life”  Walter Isaacson

Relaxing Favorites

“The Sun Also Rises”  Ernest Hemmingway
“Moveable Feast”  Ernest Hemmingway
“Walden”  by Henry David Thoreau
“Fahrenheit 451” by Ray Bradbury

Preparing for Extended Travel

“Vagabonding:  An Uncommon Guide to the Art of Long-Term World Travel”  by Rolf Potts
“Honeymoon with My Brother” by Franz Wisner
“Jupiter’s Travels:  Four Years on One Motorbike” by Ted Simon
“Long Way Down:  An Epic Journey by Motorcycle from Scotland to South Africa”  by Ewan McGregor and Charley Boorman
“The 4-Hour Workweek:  Escape 9-5, Live Anywhere, and Join the New Rich”  by Timothy Ferriss

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